What Is SEO And How Does It Work?

What Is SEO And How Does It Work

Whenever you perform some search on popular search engines like Google, Bing, or MSN, it presents a large number of websites you can visit. Have you ever wondered how these search engines choose which website goes first on the results? Or, why some websites are positioned higher than the others? This is a result of an exceptionally ground-breaking technique called SEO or Search Engine Optimization.
Getting the chance to be on page one of search engine results is highly desired as it is believed that 75% of internet users do not go past the first page! When your website starts to rank on the first page of search results, you gain better online visibility. This implies more leads, more conversions, and in the long run, more income.

What is SEO and how it works?

Search Engine Optimization or SEO is basically a technique that helps search engines find and rank a specific site higher than thousands of other websites you can find on the internet. It fundamentally involves using various methods to optimize your website so when somebody searches for a specific keyword on the web, your website gets a high place in the list of search engine results. What’s more, appropriately done SEO likewise implies getting high traffic and more people visiting your online portal.

What SEO means?

Search Engine Optimization is essentially an act of improving both external and internal features of your webpages to improve their visibility on the web. It is usually done by optimizing some sections in the “HTML” code of each page of the website. Furthermore, there are many different ways and strategies for optimization, which generally rely upon various factors including the kind of website, purpose, content, and competition in the niche. Then again, regular search engine optimization depends intensely on the best possible combination of keywords that depict a website’s content. Proper utilization of keywords is exceptionally fundamental to SEO in light of the fact that it is one of the main things that direct traffic to your website.

Some Popular SEO Techniques

It takes a lot of research and experimentation to stay ahead in SEO. Google’s algorithms are continually being updated so it is imperative to keep a tab on all the latest advancements to make the most dexterous use SEO for website enhancement.

SEO Techniques

1. Pay attention to website titles, headers, and URLs

The title and heading of a webpage are two different things. The title is shown on the ‘tab’ of that website page while the heading is shown on the page itself. When you enter a keyword in the search box, the search engine starts finding websites whose title, heading and URL address match with the given keyword. If the title, heading, or the URL address of a website coordinates with your keyword, then the website is given a higher positioning than others.

2. Do not underestimate the power of back-linking

When you visit any website, you normally see a few hyperlinks connecting that site to different online portals. Such links are known as backlinks. Wikipedia is one of the greatest examples of back-links. All the reference sites are listed at the bottom of every Wikipedia article containing a backlink to various reference websites. Backlinks in SEO play a vital role in increasing the rank of a website. The more back-links a site has, generally the higher is its positioning.

3. Compose SEO relevant content

Web search tools work by matching the entered keywords with the content of webpages. For instance, if your keyword is “painting”, the search engine will scan for articles having the term “painting”. Now, it is most likely that there are a large number of articles having the word “painting” in them. The search engine will rank these articles as per the keyword density of the articles. Keyword density is determined by dividing the number of keywords in the article by the total number of words and afterward multiplying the outcome by 100. It is believed that articles having a keyword density of 0.5-2% commonly get higher placement in search engine results.

4. Make smart use of interactive media

There is no doubt that a large percentage of internet users are attracted to graphical websites more as compared to simple websites loaded with text. All the popular search engines are programmed considering this trend, and along these lines; they give websites containing multimedia content, such as images, videos, and flash applications, a higher positioning than plain websites.

5. Make sure to perform website updates regularly

Modern-day internet users have a ravenous hunger for new information. Most of the famous search engines address this need by giving websites that are consistently updated a higher placement than websites that rarely add new content.

Undoubtedly, SEO is an incredible technique to amplify traffic on your website. It significantly improves the online visibility of your business, which directly increases your chances of closing profitable deals.

Search Engine Optimization is definitely an important approach to excel in the competitive online world!

Want to improve the SEO of your business website?

Get in touch with LOEION today!