The Internet, especially social media, has become a fundamental aspect of any marketing campaign these days. Whether you are an established entrepreneur or a startup owner, you must have heard numerous times that social networking is the best approach to reach your present as well as potential clients. This definitely holds true looking at the increasing number of social media users worldwide. A study found out that more than 70% of customers gain new information and contact service providers through different social media platforms they use daily.
Want to use social media for your business benefit? Online networking through multiple social media platforms is not difficult. It will require some effort; however, with a correct approach, you can easily ace it. You can also choose to hire a social media companyoffering services to build your social network, maximizing your chances to connect with old and new customers.
As an advertiser, the significance of developing your social media presence cannot be emphasized enough. The higher the number of people you can reach with your social media campaigns, the more noteworthy chances of business success.
Below mentioned are the top 5 tips that can easily give a facelift to your social media presence. These social media growth hacks work wonderfully well to rapidly grow your social media visibility.
1. Pay attention to your social media profiles
Your profile page plays a vital role in retaining a visitor. It is very essential to create an impressive profile page as it is the signage your visitors will first read once they reach your business through social media. If you do not have a neat and complete profile, you are emitting vibes of unprofessionalism and crushing your social media campaigns at the same time. Your profile page ought to have the accompanying:
• Correctly filled profile and informative cover photo
• A short and catchy bio
• Online and offline address of your business
• Contact information
2. Use platforms that are relevant to your niche
This is very important! The internet is loaded with numerous social media platforms and it is up to you to decide which platform would be best suited to your business. By concentrating on just those platforms which your clients use, your social media campaigns can bring more positive results. For most types of businesses, Facebook and Instagram are normally enough. But, if your marketing strategy is video-centric, then you can use platforms like YouTube. Making use of Facebook, Pinterestand Instagramtogether is an extraordinary idea if you are running a picture-driven promotion plan.
3. Post useful content and information
You should remember that not all social media platforms work the same as each requires a particular type of content. Instagram and Facebook are more pictures driven while Twitter is highly text-based. LinkedIn users, on the other hand, like detailed and properly structured content.
Sharing useful data that genuinely helps your visitors is a striking method to keep them connected and build trust. Also, remember to stir up your content strategy to reflect what your customers want to see. For instance, we are in a time where visual content gets more attention than plain text. You can use Infographics, webinars, informative videos, and live streaming to amp your social media strategy.
4. Make smart use of “Hashtags”
The ascent of Twitter introduced hashtags in social media. Today, users on different platforms depend on them to drive attention to their posts. Hashtags are a great way to get your posts noticed. By utilizing those pertinent to your content, you can make your content more discoverable to your audience. Consider hashtags as keywords for social networking. To get the best outcomes with your hashtags, you have to figure out which keywords your clients are looking for.
Any organization offering social media services will do all the groundwork for you to find out the most relevant hashtags for your business. Using these hashtags, the professionals linked with these companies create a captivating social media campaign that is aimed at helping you become one of the trending names on social media.
5. Use Social Media Advertisements
When you build your business social profile, you will see that the organic growth of your business is hard to accomplish, particularly if you wish to see results fast. Social media adverts offer a remarkable solution to this problem as they help you move closer to your objectives in a short time span. Social media advertisements work since they open a new level of reach by extending your audience past your regular followers and close circles. These adverts place your brand message impressively in front of the specifically targeted audience, increasing your odds of drawing in more customers.
We are experts at formulating gripping social media campaigns that are sure to increase engagement from your present as well as prospective clients. Before creating a unique promotional plan for your business, we take into account different aspects, such as your business niche, platforms your competitors use, the frequency of content posted, and the like. All this helps us in creating a strategy that works unfailingly to help you realize your business goals.
Call ustoday for the most catchy, engaging, and result-driven social media campaign!
The acronym SEO stands for Search Engine Optimization. It basically refers to the act of making changes and optimizing your website with the objective of driving more organic traffic by positioning it high on various search engine results. Securing top ranking in search results is desirable as it makes your website easily discoverable by users when they search for products and services using keywords related to your business niche.
What is SEO in 2020?
Search Engine Optimization arrives with a whole lot of new elements in 2020 that can remarkably affect your chances of online success. Things are continuously evolving in SEO and you must keep a tab on all the latest advancements to confidently face the challenges that SEO brings this year.
It is vital to use the latest techniques and smart approaches to taste success in SEO’s competitive landscape this year. Optimization strategies, like keyword stuffing and spamming with links, which worked years back are no longer successful as SEO advances into a more controlled discipline in 2020. Now is the time for refined techniques for expanding organic traffic, alongside things like keyword gap analysis and competitor study.
How can I improve my SEO 2020?
Below we have listed useful SEO tips and tricks 2020 that can easily help you in rising above your competition.
1. Figure out your target keywords
Keywords still hold the most important place in SEO. Having a proper understanding of your targeted keywords forms the foundation of all successful SEO campaigns. The term “Keywords” refers to a unique set of words identified with your business. They may incorporate the names of your items and offered services, along with market terminology. You can use tools like Google’s Keyword Planner to find out the aptest keywords for your business if you are unsure about the set of words you should go forward with to formulate a powerful SEO campaign.
2. Use Long-Tail Keywords
Long-tail keywords include long conversational sentence incorporating the main keywords for your business. For instance, take the sentence “How can I book a hotel room in New York?” is a long-tail keyword of the keyword “book a hotel room”. The main advantage of using long-tail keywords is that they are not as competitive as the shorter ones. By concentrating on them, you can amplify the chances of your posts placed higher on Google. Moreover, focusing on long-tail keywords also helps in building content optimized for voice search.
3. Image Optimization
Do not underestimate the power of pictures while formulating any SEO strategy. It is essential that all your images are effectively optimized to mirror your webpage’s content. This builds the odds of the picture ranking high in search and driving more traffic to the post. A study found out that Google images make up around 10% of all Google traffic, which is an extensive number of users you can’t stand to ignore. To optimize your images appropriately, you should make sure that your pictures truly compliment the content of your post. You should also use “Alt text” with your images as it helps the search engines to find your pictures easily. Also, make sure that your images are not heavy; otherwise, they may negatively impact your website’s loading time.
Is SEO still relevant in 2020?
The clear answer is “YES”! SEO is more important than it has ever been in the past! It is still one of the most powerful techniques to drive results for the long term. It is worth every penny to invest in a responsible SEO company that can help you in reviving your SEO strategy in 2020 for enhanced business benefits through organic traffic. Your website’s SEO must be done accurately if you wish to receive all the rewards without getting cut by Google Panda. This is where knowledgeable SEO professionals can help you in executing an unfailing SEO campaign by taking into account all the latest Google algorithms and updates.
What are the major changes in SEO for 2020?
With such huge numbers of updates and changes in Google’s algorithms, some old SEO techniques that used to rule before and push websites to top rankings, just don’t work any longer. Some major changes in SEO that must be considered in the year 2020 are highlighted below:
1. Optimize for Mobile
Today is an era of mobile phones! Google prefers websites that are optimized for portable devices since around 50% of internet users at any given time are on mobile. If your website is not properly optimized for mobile, you are driving away from a large number of web users by perpetuating poor user experience. These days search engines use a mobile-first approach. Hence, it is imperative to optimize your website for mobile to ensure that it is quick and responsive to portable devices for customer retention.
2. Develop catchy visual content
A survey found out that more than 70% of internet users would rather watch an explainer video as opposed to reading long texts of content when searching for information about any product or service. This means that you must give importance to visual content related to your website. Aside from videos, you can likewise make use of infographics on your website. Plus, if you are short of time or on a budget, you do not need to create new visual content. Just convert some of your best text content into a video or infographics that can be shared on social media and YouTube to draw in more traffic.
3. Build your online brand through social media
Your presence on social media affects your search engine ranking closely. Hence, it is crucial that you blend social media into your SEO strategy for quick benefit. Popularizing your brand on various social media platforms can work greatly to increase organic backlinks and reduce bounce rates.
Search Engine optimization can yield incredible outcomes when done accurately. The tips and tricks discussed above can straightforwardly assist you in enjoying enhanced business benefits by means of SEO.
LOEIONis proud to offer top-notch SEO services that can easily place your business in the spotlight!
Whenever you perform some search on popular search engines like Google, Bing, or MSN, it presents a large number of websites you can visit. Have you ever wondered how these search engines choose which website goes first on the results? Or, why some websites are positioned higher than the others? This is a result of an exceptionally ground-breaking technique called SEO or Search Engine Optimization.
Getting the chance to be on page one of search engine results is highly desired as it is believed that 75% of internet users do not go past the first page! When your website starts to rank on the first page of search results, you gain better online visibility. This implies more leads, more conversions, and in the long run, more income.
What is SEO and how it works?
Search Engine Optimization or SEO is basically a technique that helps search engines find and rank a specific site higher than thousands of other websites you can find on the internet. It fundamentally involves using various methods to optimize your website so when somebody searches for a specific keyword on the web, your website gets a high place in the list of search engine results. What’s more, appropriately done SEO likewise implies getting high traffic and more people visiting your online portal.
What SEO means?
Search Engine Optimization is essentially an act of improving both external and internal features of your webpages to improve their visibility on the web. It is usually done by optimizing some sections in the “HTML” code of each page of the website. Furthermore, there are many different ways and strategies for optimization, which generally rely upon various factors including the kind of website, purpose, content, and competition in the niche. Then again, regular search engine optimization depends intensely on the best possible combination of keywords that depict a website’s content. Proper utilization of keywords is exceptionally fundamental to SEO in light of the fact that it is one of the main things that direct traffic to your website.
Some Popular SEO Techniques
It takes a lot of research and experimentation to stay ahead in SEO. Google’s algorithms are continually being updated so it is imperative to keep a tab on all the latest advancements to make the most dexterous use SEO for website enhancement.
1. Pay attention to website titles, headers, and URLs
The title and heading of a webpage are two different things. The title is shown on the ‘tab’ of that website page while the heading is shown on the page itself. When you enter a keyword in the search box, the search engine starts finding websites whose title, heading and URL address match with the given keyword. If the title, heading, or the URL address of a website coordinates with your keyword, then the website is given a higher positioning than others.
2. Do not underestimate the power of back-linking
When you visit any website, you normally see a few hyperlinks connecting that site to different online portals. Such links are known as backlinks. Wikipedia is one of the greatest examples of back-links. All the reference sites are listed at the bottom of every Wikipedia article containing a backlink to various reference websites. Backlinks in SEO play a vital role in increasing the rank of a website. The more back-links a site has, generally the higher is its positioning.
3. Compose SEO relevant content
Web search tools work by matching the entered keywords with the content of webpages. For instance, if your keyword is “painting”, the search engine will scan for articles having the term “painting”. Now, it is most likely that there are a large number of articles having the word “painting” in them. The search engine will rank these articles as per the keyword density of the articles. Keyword density is determined by dividing the number of keywords in the article by the total number of words and afterward multiplying the outcome by 100. It is believed that articles having a keyword density of 0.5-2% commonly get higher placement in search engine results.
4. Make smart use of interactive media
There is no doubt that a large percentage of internet users are attracted to graphical websites more as compared to simple websites loaded with text. All the popular search engines are programmed considering this trend, and along these lines; they give websites containing multimedia content, such as images, videos, and flash applications, a higher positioning than plain websites.
5. Make sure to perform website updates regularly
Modern-day internet users have a ravenous hunger for new information. Most of the famous search engines address this need by giving websites that are consistently updated a higher placement than websites that rarely add new content.
Undoubtedly, SEO is an incredible technique to amplify traffic on your website. It significantly improves the online visibility of your business, which directly increases your chances of closing profitable deals.
Search Engine Optimization is definitely an important approach to excel in the competitive online world!
In a world where more than 170 million people regularly use social media, every employee should know at least the core concepts of digital marketing.
Simply put, the promotion of products on the web or any form of electronic media is digital marketing. “Digital marketing is the promotion of commercialization of products and services for target consumers and businesses by using digital channels,” says the Digital Marketing Institute.
Digital content is consumed by people every day.
In a shorter period, you can reach a broader audience. Technically developments have caused the customer base of traditional marketing agencies and divisions to be considerably affected.
Evolution Of Digital Marketing
The first used in the 1990s was the term of digital marketing. The digital era started when the Internet came, and the Web 1.0 platform was developed. The Web 1.0 platform allowed users to find their desired information but did not permit users to share this information on the web. Back then, the digital platform was still uncertain among marketers around the world. They didn’t know whether their strategies would work because the Internet hadn’t been widely used yet.
In 1993 HotWired bought several banner ads for its advertisement, the first banner clicked live. The transition to the digital marketing era was thus started. This gradual shift has led to entry into the digital market of new technologies by 1994. Yahoo was launched that same year.
After its founder Jerry Yang, Yahoo receives close to a million hits in its first year, which is also known as “Jerry ‘s Guide to the World Wide Web.” This led to significant changes in the digital marketing field, with companies optimizing their websites for higher ratings for search engines. A few more search engines and tools, such as HotBot, were launched in 1996.
The Birth Of Google And Digital World
In 1998 Google was born. Microsoft started the MSN search engine, and Yahoo introduced Yahoo web search on the market. Two years later, the Internet bubble exposed, leaving behind or wiping out all of the smaller search engines, making space for giants in the market. When search engine traffic in a single month reportedly rose to some 6.4 billion in the digital marketing world, its first steep rise occurred in 2006.
Then came Web 2.0, in which people were more active than passive users. User interaction with other users and companies was permitted by Web 2.0. Labels such as the ‘mega highway’ began to be added to the internet. As a result, the number of information flows – including platforms used in the digital industry – increased to approximately $2.9 billion in 2004 alone.
Soon websites of social networking were born. MySpace was the first website to appear on social networking, followed by Facebook. Many companies have built up all these new sites which have begun to open new doors to market their products and brands. It opened new business avenues and marked the start of a new business chapter. They needed new ways of promoting their brands with their unique resources and using the social networking platform.
Customers will now still access items sold online. Marketing Tech Blog data collected for 2014 indicate that social media posting is the most reliable on-line operation in the United States. The average US uses social media for 37 minutes a day. 99% of professionals in digital marketing use Facebook, 97% use Twitter, 69% use Pinterest, and 59% use Instagram. Seventy percent of B2C advertisers’ clients are paid for by Facebook. Twitter brands are 67 percent far more likely to be purchased by Twitter users. 83.8% of premium brands makeup Pinterest. The Top 3 Social Networking sites marketers use LinkedIn, Twitter, and Facebook.
A Visual Journey Of Digital Marketing
It should be noted that only by applying different communication technology to traditional marketing, the end objectives of digital marketing are not different from those of marketing always. The definition of the marketing proposed by the Chartered Marketing Institute can be easy to set goals for digital marketing based upon “vanity indicators” as the number of “likes” or followers.
Identification – The Website should be used to figure out consumers’ desires and expectations in consumer analysis
Anticipation – The Internet provides a more opportunity for consumers to access information and make transactions – this requirement is necessary to determine the distribution of resources.
The Loyalty Of Consumers – The critical success driver of digital marketing, is to gain consumer happiness across the digital medium, which asks concerns such as: Is the platform simple to access, does the platform function adequately?
The inclusion of all digital marketing activities that must get managed across the RACE Planning framework for Smart Insights has been developed in this new visual definition. It is included in Dave’s Digital Marketing Guide, a recent 6th edition. In our digital marketing awareness course, we clarify best practices for all of these. Infographic is split into the operation of the marketing activities at the right, which establishes and maintains the digital strategy.
Digital marketing, therefore, involves the use of digital technology to achieve marketing goals. Digital marketing is not necessarily essential to be independent of the marketing department as a whole, because the priorities are similar. However, it remains a valuable concept for the time being because digital marketing needs specific expertise to allow the successful use of new technologies.
Digital Marketing Made Simple
Within this digital age, marketers face new challenges and opportunities. Digital marketing is to sell goods or services in the industry through the use of online media by marketers. The principal aim of digital marketing is to attract and allow consumers through digital media to engage with the brand. This article emphasizes the importance of marketers as well as consumers of digital marketing. Digital marketing has an impact on the sales of companies. In this paper, furthermore, differences are presented between traditional marketing and digital marketing.
Different forms of digital marketing, its effectiveness, and the impact it has on company sales have been discussed here. The study is composed of 100 500 firms, and 50 directors chosen randomly to prove digital marketing ‘s effectiveness. With several statistical tools and techniques, data gathered were analyzed.
Consumers can access information wherever and anywhere they want through digital media. Once new media are present, customers can only depend upon the words of their clients for their products but may also obey the views of advertisers, friends, organizations, peers, etc.
Digital marketing is a wide range of promotional techniques used to reach customers using digital technologies. Digital marketing provides a wide variety of goods, services, and brand awareness techniques using, in addition to smartphones and mainstream Television and Radio, primarily the Internet as a primary advertising tool.
For digital marketing, web exposure is a very significant aspect of it. The company can also deliver the message about the product or services via internet advertising. Internet-based marketing offers best-in-class advertising and advertisements for customer desires. Publishers placed their goods or services on their websites to provide free information to customers or users. More efficient and appropriate advertising should be put online by advertisers. Online marketing means that the company keeps the budget well under control and retains complete leverage of time.
When a message is sent to the existing or potential consumer through e-mail, the message is defined as e-mail marketing. Specific digital marketing is used for delivering ads, increasing brand loyalty, raising customer trust, and sensitizing brands. By using this digital marketing element, the company can easily promote its products and services. Compared to advertising or other media exposure, these costs are relatively low. By developing an enticing combination of graphics, text, and connections on the goods and services, businesses will draw the full interest of consumers.
The promotion in social media is now one of the growing global markets. It is a computer tool for creating, exchanging ideas, information, and photos regarding the product or services of the company. Nielsen says Internet users spend more time than any other type of social media website. Marketing networks for social media include Facebook, Twitter, LinkedIn, and Google+. Via Facebook, the organization will advertise product and service activities, execute Facebook-compliant promotions, and pursue new opportunities.
The organization can increase awareness and recognition of its brand through Twitter. This is the perfect way to market the goods and services of the company. Professionals write their profiles on LinkedIn and exchange information.
The company can develop its LinkedIn profile so that professionals can view and learn more about the products and services of the company. Google is also a more active social media network than other social media such as Facebook, Twitter. It is not only a primary social media network, but it is also an author’s resource that directly connects web content to its user.
It is a means of transmitting information on desktop and smartphone goods and services. The business will send the information in the text (SMS), photographs, video, or audio (MMS) by using mobile apps. Cellular SMS marketing became increasingly popular in Europe and parts of Asia in the early 2000s. You should send order confirmations, send text warnings. Faster and more substantial results get achieved with SMS for campaigns. This strategy helps businesses to send their customers marketing messages in real-time, at all times, and to be sure the message will be received.
Affiliate marketing is a method of marketing focused on results. For every visitor or customer they provide, a company is rewarded in this type of marketing by marketing efforts on behalf of the company. The industry has four core players: the manufacturer, the network, and the author (also called “the partner,” as well as the customer company). The industry has four core players. The market has grown in such complexity that the second group of players has emerged, including businesses, super-affiliates, and third party specialist vendors.
SEO is a process to affect the visualization of a website or webpage in the “natural” or unpaid (“organic”) result of a “natural” or unpaid “search engine. In general, more visits to the search engine can get from search users the earlier (or higher on the search results page) a website appears on the search results list and the more regularly.
Pay Per Click
Pay-per-Click Marketing is a way to make ads on your website by using search engine advertisements rather than organically “earning.” For searchers and marketers, pay per click is exceptional. It is the cheapest way to market businesses because it gives reduced prices to goods and services.
The digital marketing platform has been a vital feature of several corporations’ plans. There is a very cost-effective and productive way to sell their goods or services, including small business owners. There are no limits to digital marketing.
Businesses may use any type of technology, including smartphones, tablets, computers, TVs, game consoles, digital signs, platforms such as social networking, SEO, videos, contents, emails, and many more, to advertise its goods and services in the business itself. If the user ‘s needs are considered a high priority, digital marketing could succeed more. Like Rome wasn’t built in one day, digital marketing results will not come without effort as well.
This was all about the evolution of the digital marketing journal. How it began and the growth has never been-ending with digital marketing becoming the foundation of the economy in the future. If you are also looking for a future in the same, then you must give it a try.
While COVID-19 has had a negative impact on the global economy, there, surprisingly it seems to have become a catalyst to the digital marketing industry. As per many business analysts and market surveys, it has proved that the digital marketing industry is going to blossom Since every business is making its way to the online way more aggressively.
When COVID-19 hit, for the first few weeks, it seemed like the end of the world. The recession hit, the stock market fell, and even groceries aisles were emptied. Luckily, COVID-19 became the catalyst for the change that the Digital Marketing Industry needed.
In the recent discussion on the impact of COVID-19 and the future of the digital marketing industry, many outstanding things came in front of everyone. Every discussion ended up with the same conclusion, stating, “the business will remain the same for digital marketers.”
The New “Normal” For Digital Marketers
Amidst Coronavirus Pandemic, the market scenario has completely changed. These changes in every industry have also enforced the ever-evolving digital marketing industry to adapt to the new “Normal” conditions.
While we mentioned that the situation and market will remain the same for digital marketers, still there are high chances of witnessing a struggle for a while among different industries. Unlike every other industry, digital marketing is the one field that serves the rest of the industries across the globe. So, yes, while we stated that the market will be the same, but, if clients are struggling so will we.
Just for instance let’s take an example of the travel industry, due to COVID-19 the industry has undergone a loss of 820 billion dollars, which is huge.
The Major Changes In Digital Marketing Industry Due To COVID-19
Impact of COVID-19 On Organic Traffic
As per the observations, Neil Patel shared on his website, the overall organic traffic has declined due to COVID-19. Since the Pandemic hit, the organic traffic has dropped for most of the industries like Hospitality, Travel, Restaurants, and more. But at the same time, if you are into news, blogging, eCommerce, online education portal your traffic must have skyrocketed.
Not only this, but during these times eCommerce platforms are also working well. However, the scenario is not the same for all the eCommerce businesses, the platform selling luxury items has witnessed a decrease in their organic traffic.
SEO Budget Distribution Structure
Since COVID-19 has forced people to embrace a new way of living, the SEO strategist has also been forced to change its means for better results. Unlike the times before, now it is better to go with the contextual advertising to avoid the losses as more and more people are responding to the same.
The Most Recent Action Plans That Work!
As per the survey conducted by Search Engine Watch, the action plan of digital marketers has changed drastically. Today customer retention holds the primary attention of a marketer as fetching new customers has become a little challenging considering the situation.
Because of this several digital marketers have changed their action plans. Now, they are focusing more on the retention formula which contains strategies like – offering discounts, providing additional services for free, etc.
The Era Of Webinar Is On The Verge of Ending
It seems like the time of webinars is over and the trend of program designs will begin. Not only, it will engage more and more people, but it will also encourage the audience to interact and subscribe. We have already observed several brands already moving towards videos, podcasts, and more and everyone seems to love this idea. Some of the examples you can check to come to a verdict – The Weekly Wrap with Robert Rose or 3 clips with Jay Acunzo.
Less Competition & More Results
As the economy has undergone a huge hit and is expected to go down by 2.7 trillion dollars, many experts have predicted the coming recession. These are the times when you should invest in digital marketing. See it as an opportunity when there is less competition and more room to outrank the existing competitors.
So, clearly, these are the times with less competition and the right time to strike hard.
In the end, we would like to say that we hope this current situation changes and everything gets back to normal, at least the “New Normal”. COVID-19 has definitely changed scenarios for several industries including digital marketing. The only difference here is that it had a positive impact on the industry as it is the right time to invest in digital marketing while your competitors lay back fearfully. There is a famous saying, “Be fearful when others are greedy, and greedy when others are fearful” by Warren Buffet.
So, beat your competition when your competitors are sitting back fearful.