Archives July 2020

The acronym SEO stands for Search Engine Optimization. It basically refers to the act of making changes and optimizing your website with the objective of driving more organic traffic by positioning it high on various search engine results. Securing top ranking in search results is desirable as it makes your website easily discoverable by users when they search for products and services using keywords related to your business niche.

What is SEO in 2024?

Search Engine Optimization arrives with a whole lot of new elements in 2020 that can remarkably affect your chances of online success. Things are continuously evolving in SEO and you must keep a tab on all the latest advancements to confidently face the challenges that SEO brings this year.

It is vital to use the latest techniques and smart approaches to taste success in SEO’s competitive landscape this year. Optimization strategies, like keyword stuffing and spamming with links, which worked years back are no longer successful as SEO advances into a more controlled discipline in 2020. Now is the time for refined techniques for expanding organic traffic, alongside things like keyword gap analysis and competitor study.

How can I improve my SEO 2024?

Below we have listed useful SEO tips and tricks 2020 that can easily help you in rising above your competition.

1. Figure out your target keywords

Keywords still hold the most important place in SEO. Having a proper understanding of your targeted keywords forms the foundation of all successful SEO campaigns. The term “Keywords” refers to a unique set of words identified with your business. They may incorporate the names of your items and offered services, along with market terminology. You can use tools like Google’s Keyword Planner to find out the aptest keywords for your business if you are unsure about the set of words you should go forward with to formulate a powerful SEO campaign.

2. Use Long-Tail Keywords

Long-tail keywords include long conversational sentence incorporating the main keywords for your business. For instance, take the sentence “How can I book a hotel room in New York?” is a long-tail keyword of the keyword “book a hotel room”. The main advantage of using long-tail keywords is that they are not as competitive as the shorter ones. By concentrating on them, you can amplify the chances of your posts placed higher on Google. Moreover, focusing on long-tail keywords also helps in building content optimized for voice search.

3. Image Optimization

Do not underestimate the power of pictures while formulating any SEO strategy. It is essential that all your images are effectively optimized to mirror your webpage’s content. This builds the odds of the picture ranking high in search and driving more traffic to the post. A study found out that Google images make up around 10% of all Google traffic, which is an extensive number of users you can’t stand to ignore. To optimize your images appropriately, you should make sure that your pictures truly compliment the content of your post. You should also use “Alt text” with your images as it helps the search engines to find your pictures easily. Also, make sure that your images are not heavy; otherwise, they may negatively impact your website’s loading time.

Is SEO still relevant in 2024?

The clear answer is “YES”! SEO is more important than it has ever been in the past! It is still one of the most powerful techniques to drive results for the long term. It is worth every penny to invest in a responsible SEO company that can help you in reviving your SEO strategy in 2020 for enhanced business benefits through organic traffic. Your website’s SEO must be done accurately if you wish to receive all the rewards without getting cut by Google Panda. This is where knowledgeable SEO professionals can help you in executing an unfailing SEO campaign by taking into account all the latest Google algorithms and updates.

What are the major changes in SEO for 2024?

With such huge numbers of updates and changes in Google’s algorithms, some old SEO techniques that used to rule before and push websites to top rankings, just don’t work any longer. Some major changes in SEO that must be considered in the year 2024 are highlighted below:

1. Optimize for Mobile

Today is an era of mobile phones! Google prefers websites that are optimized for portable devices since around 50% of internet users at any given time are on mobile. If your website is not properly optimized for mobile, you are driving away from a large number of web users by perpetuating poor user experience. These days search engines use a mobile-first approach. Hence, it is imperative to optimize your website for mobile to ensure that it is quick and responsive to portable devices for customer retention.

2. Develop catchy visual content

A survey found out that more than 70% of internet users would rather watch an explainer video as opposed to reading long texts of content when searching for information about any product or service. This means that you must give importance to visual content related to your website. Aside from videos, you can likewise make use of infographics on your website. Plus, if you are short of time or on a budget, you do not need to create new visual content. Just convert some of your best text content into a video or infographics that can be shared on social media and YouTube to draw in more traffic.

3. Build your online brand through social media

Your presence on social media affects your search engine ranking closely. Hence, it is crucial that you blend social media into your SEO strategy for quick benefit. Popularizing your brand on various social media platforms can work greatly to increase organic backlinks and reduce bounce rates.

Search Engine optimization can yield incredible outcomes when done accurately. The tips and tricks discussed above can straightforwardly assist you in enjoying enhanced business benefits by means of SEO.

LOEION is proud to offer top-notch SEO services that can easily place your business in the spotlight!

For more information, please feel to call us.

Whenever you perform some search on popular search engines like Google, Bing, or MSN, it presents a large number of websites you can visit. Have you ever wondered how these search engines choose which website goes first on the results? Or, why some websites are positioned higher than the others? This is a result of an exceptionally ground-breaking technique called SEO or Search Engine Optimization.
Getting the chance to be on page one of search engine results is highly desired as it is believed that 75% of internet users do not go past the first page! When your website starts to rank on the first page of search results, you gain better online visibility. This implies more leads, more conversions, and in the long run, more income.

What is SEO and how it works?

Search Engine Optimization or SEO is basically a technique that helps search engines find and rank a specific site higher than thousands of other websites you can find on the internet. It fundamentally involves using various methods to optimize your website so when somebody searches for a specific keyword on the web, your website gets a high place in the list of search engine results. What’s more, appropriately done SEO likewise implies getting high traffic and more people visiting your online portal.

What SEO means?

Search Engine Optimization is essentially an act of improving both external and internal features of your webpages to improve their visibility on the web. It is usually done by optimizing some sections in the “HTML” code of each page of the website. Furthermore, there are many different ways and strategies for optimization, which generally rely upon various factors including the kind of website, purpose, content, and competition in the niche. Then again, regular search engine optimization depends intensely on the best possible combination of keywords that depict a website’s content. Proper utilization of keywords is exceptionally fundamental to SEO in light of the fact that it is one of the main things that direct traffic to your website.

Some Popular SEO Techniques

It takes a lot of research and experimentation to stay ahead in SEO. Google’s algorithms are continually being updated so it is imperative to keep a tab on all the latest advancements to make the most dexterous use SEO for website enhancement.

1. Pay attention to website titles, headers, and URLs

The title and heading of a webpage are two different things. The title is shown on the ‘tab’ of that website page while the heading is shown on the page itself. When you enter a keyword in the search box, the search engine starts finding websites whose title, heading and URL address match with the given keyword. If the title, heading, or the URL address of a website coordinates with your keyword, then the website is given a higher positioning than others.

2. Do not underestimate the power of back-linking

When you visit any website, you normally see a few hyperlinks connecting that site to different online portals. Such links are known as backlinks. Wikipedia is one of the greatest examples of back-links. All the reference sites are listed at the bottom of every Wikipedia article containing a backlink to various reference websites. Backlinks in SEO play a vital role in increasing the rank of a website. The more back-links a site has, generally the higher is its positioning.

3. Compose SEO relevant content

Web search tools work by matching the entered keywords with the content of webpages. For instance, if your keyword is “painting”, the search engine will scan for articles having the term “painting”. Now, it is most likely that there are a large number of articles having the word “painting” in them. The search engine will rank these articles as per the keyword density of the articles. Keyword density is determined by dividing the number of keywords in the article by the total number of words and afterward multiplying the outcome by 100. It is believed that articles having a keyword density of 0.5-2% commonly get higher placement in search engine results.

4. Make smart use of interactive media

There is no doubt that a large percentage of internet users are attracted to graphical websites more as compared to simple websites loaded with text. All the popular search engines are programmed considering this trend, and along these lines; they give websites containing multimedia content, such as images, videos, and flash applications, a higher positioning than plain websites.

5. Make sure to perform website updates regularly

Modern-day internet users have a ravenous hunger for new information. Most of the famous search engines address this need by giving websites that are consistently updated a higher placement than websites that rarely add new content.

Undoubtedly, SEO is an incredible technique to amplify traffic on your website. It significantly improves the online visibility of your business, which directly increases your chances of closing profitable deals.

Search Engine Optimization is definitely an important approach to excel in the competitive online world!

Want to improve the SEO of your business website?

Get in touch with LOEION today!

Here is an easy article for someone who wants to set up an online Jewellery & Diamond service. Most of the issues mentioned here arise from our daily experience in developing dozens of e-commerce jewelry portals.

You are, then, a small to medium-sized gemstone dealer of diamonds, conventional bricks, and mortar. You have discovered your market opportunity online and want to set up your eCommerce presence with a website. Then you must read on to know about how to develop a website in jewelry

Domain Name

First of all, get your business a comfortable but secure domain name. Several online domain reservation registrars Press on the list.

• Plan for the domain name collection
• Integrate the name of the company
• The titles of .com were always the most favorite.
• Most domain names are not available. Therefore it is vital to be imaginative to choose a catchy yet easy domain name.

Photographs

Prepare your inventory with pictures, in three angles, ideally and in decent lighting conditions. You should do it in-house if the hiring of a professional panelist is out of the reach. All images will be of decent quality and in the same perspective (resolution at least 640×640). The logo will be self-explained and SEO compliant on photos, for instance, “solitaire-ring-m123-Top-angle.jpg.”

Do not take pictures from Photoshop but for soil particle or defect washing. It is not ethical to photoshop jewels images.

Budget For Website Development

Depending on the specifications, it is between $7,000 and $15,000. But 7,000 dollars would be sufficiently good.

Sourcing Diamonds

The most critical product of your Website is loose diamonds and gemstones. Below are the primary sources for the analysis of diamond data:

• RapNet API: Rapnet is an exchange of diamonds for Peer to Peer purchases and sales. Providers are uploading their diamond stock, and retailers are selling diamonds through the Rapnet platform. To access the Rapnet Diamond API, you need a Rapnet membership.
• IDEXonline: Like Rapnet IDEXonline, the peer exchange for diamonds is also a leading
• Polygon API: https:/www.polygon.net/jwl/öff/home-en.jsp
• Stuller: https:/www.stuller.com/ Stuller.

However, the above are all trading diamonds and not sellers. However, it is essential to remember that You must have direct agreements with suppliers when a diamond is sold on your platform.

All third party APIs are incorporated into the website by TransPacific Software. Here is a demo to find out how the diamonds (with markup) appear on the portal of jewelry.

Data Collation

Set inventory data as Excel in a table format. It may include stock of jewelry, design number, metal, size, stone details, the origin of the stone, cut, size, etc.

Programmer Selection

The design of the jewelry ‘s website is professional work. As a thumb rule, the price is not the smallest or “too good to be true” but rather depends on the portfolio of the company.

We strongly propose that because of reliability problems, the individual programmers hire a web development agency.

Ask the programmer for how much time your website is assisted by bug fixing as required. Help is crucial before the site is accessible for at least three months.

Ask the chosen programmer or production agency to display a console that helps you to handle your website without or without little preparation.

In-house maintenance and update can be done through a web-based secure admin console, which includes frameworks of Magento and OpenCart.

Platform

An open-source framework, such as php+mysql like can be used. Open-source application frameworks such as OpenCart and Magento get highly recommended. A developer may propose system frameworks such as DotNetNuke or asp dot net storefront. But I wouldn’t suggest them unless you had full knowledge of them.

Hosting

A package must get ordered from a company such as Godaddy.com, Justhost.com, or hostgater.com (the companies providing hosting services are hundreds). The shared networking Linux server is good enough. Don’t take costly fancy things such as VPS or a dedicated server.

Payment Gateway

You need to apply to payment gateway providers if you want electronic purchases in real-time through a credit card.

A payment portal is a mechanism that automatically transfers payment between the customer and the seller. It is a third-party service, which is a computer program that processes and verifies credit card purchases or rejects them for the merchant using secure Internet connections. It is typically a third party service.

The payment gateway is built into your eCommerce Website by your developer. Alternatively, you can opt for offline transactions where the consumer will make payment via check or wire if you do not wish to have an online transaction.

SEO

Search engine optimization could be the most challenging field. The first three pages for frequent searches like the “Diamond engager ring,” when someone is trying to add your site to Google’s first page, take months before you start to appear.

• Highly sophisticated Google algorithms. You may want to open a fan page on Facebook, Twitter, and Google Plus accounts and always announce “that’s new,” “news,” and your thoughts.
• Do not use flash on your website. Provide original content on the site, such as “How to pick gems” or “Rock-type,” etc. Provide original content. The Google ranking algorithm provides excellent results for original content.
• Ask your developer to build a webmaster account and provide Google spiders with maps.
• Submit a directory listing service like the Dmoz or Yahoo Directory to your website.
• List your website as a social bookmarking website in the appropriate category like StumbleUpon, Delicious, and Digg.
• Ask your developer to share Icons on your website with Pinterest, Twitter, and FB.

Social Media

You can open a fan page on Facebook, Twitter, and Pinterest accounts, which announces “News” and regularly your thinking. But these accounts must remain to buzz. Do not open social networking accounts unless you spend time activating them repeatedly.

How Do I Publicize My Website?

• Publish the URL of your website wherever possible.
• Print it on the file; e-mail it to your customers.
• Say it on the FB profile of yourself.

Google Ads Or PPC Advertising For Announcement

For small and medium-sized jewelry firms, we will not recommend the same if you have $2000 a month for ads alone. It’s expensive and tough.

Many people’s associations include beauty, sophistication, and trendy when it comes to jewelry. Do you plan to launch a website for jewelry? Then these alliances are just what you need to remember. Sounds easy, but how can we do that? Why can I build a stylish and practical website for jewelry? Well, you can implement a few ideas today. Those ideas will work for you, whether you want to start your website or rebrand the current project. It will work for you.

We would like to emphasize that websites representing the handmade jewelry industry may also have specific ideas. However, in this case, a website based on the different concepts probably would have to be created. These can be imagination, independence, and autonomy. We’ll also present some website models for gems in this article that might be your best option if you’d like to create a website that attracts visitors.

Invest In Celebrity Photographers

The fact that people associate celebrities with the jewelry industry are well-founded. It is unknown. Will one at the annual Oscar ceremony name several jewelry products per capita? That’s right – your goods have no better ads than a celebrity who wears them.

Can you afford the international star to smile from your homepage to your website visitors? Fortunately you! Blessed you! Otherwise, select the highest quality of your professional photos. Your pictures are what your prospective customers will live on your website. So be able to invest with a sexy touch on the enticing homepage!

Communicate

About half of the people looking for online jewelry come in two groups. The first involves persons who are not happy with their local jewelry shops’ preference. They ‘re elegant, trendy, and highly demanding shoppers. The latter represents people who have the last option of a website for jewelry. You hope to find a present on your website for a significant opportunity quickly. These people tend to place orders immediately and are very impatient with delivery.

How do you meet the high needs of the people? Maybe intensively using the subscription types. These forms help you inform your customers of discounts and new products. Above all, you can always remember the sale of Christmas and Valentine’s Day on holidays with your subscription as a gentle reminder.

Different Angles Of Jewellery

To be seen, jewelry is made. Therefore, visuality is a critical factor in the presentation of jewelry. Two contrasting traits can be found here. Firstly, the traditional display like that you can see a piece of jewelry in the black or white background represents tradition and elegance.

The latter is planned to increase the usability of jewelry. The main idea is to have a more creative and innovative image with your jewelry photos. For instance, the pets of the flower, the rocks, etc. can be photographed. In any event, you need access to different photo galleries to present your products effectively.

Recognizable Logo

You will already have a logo if you operate a jewelry manufacturing business. You have to realize that having a logo is a critical consideration when it comes to a website. The experts in web design suggest that users pay the most attention to the left of a website. A logo is expected to bring many online shoppers back to the Internet. That’s why your logo in the left corner of your menu is a win-win situation.

Unique Favicon

A favicon is an icon associated with your website by your visitors. This icon is displayed in a browser’s address bar. How are there, favicons? They belong to grabbers of the spotlight. The answer is clear. Their main objective is to remind your prospective visitors and stay there a little longer.

How can a favicon be developed? You can use your logo or optimized version as the most obvious solution. Of course, a favicon that is entirely different from your logo can also be made. For instance, you can use your brand ‘s initial letters on a favicon if your logo is a symbolic representation of your company. Or the other way around. You should not deceive your customers primarily. So, wise pick logos and favicons!

As a controller, the website helps to draw more clients. Either online or in a brick-and-mortar venue, you risk losing potentially valuable clients and producing large incomes without the right kind of website.

We will help you to decide if it is time for a redesign if you are uncertain about the quality of your jewelry website design. You will learn how to look like a jeweler ‘s website and what else that is great to make online by reading this article about the best practice to create jeweler’s websites.

Now that customers are mostly researching and deciding online – even before they go to a retail store, the majority of purchasers browse a search engine shop and visit Web sites – your company needs to have a Website. A website for jewelers gives you the best way to present your brand, company, and products online and to “home” them online.

Also, with a website, you can offer those who are seeking information about your business before visiting you with the most efficient and convenient experience possible.

So why is the website design so important? Okay, several studies have shown people processing visual images even more rapidly than text. And the feel of the brain – and probably a more significant impression – can be interpreted better than the way things appear.

The concept of a jeweler ‘s website always shows us a little bit about how professional the business is. Consumers link visual components, marketing messages, and how they interpret business subconsciously. When you have a messy, unorganized look on your website, they will think of your brand like this.

LOEION is proud to offer top-notch Web development services that can easily place your business in the spotlight!

For more information, please feel to contact us.